Welcome to the NIL Era
In the NIL Library, athletes can start to put a plan in place for their personal branding as an athlete.
Full of best practices, videos, and articles, athletes will see how to use platforms and carve out steps to measure progress. They will also learn how to market themselves and approach NIL in a professional way.
There is also a section of athlete perspectives, so all athletes can learn from their peers.
Enjoy the preview of free content available to all. For full access to the NIL Library, your school must be an Opendorse partner.
Example Curriculum
NIL Playbook for Athletes
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Opendorse Best Practices
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- Want help with talking to businesses about doing business with you on Opendorse? Check out this guide!
- Want to Build the Perfect Opendorse Profile? Watch this! (0:27)
- 2 Steps to Success on the Marketplace
- Want to make sure you never miss out on money? Watch this now! (0:34)
- How to Respond to Deals on Opendorse (0:44)
- Quick Tips -- Completing Deals on Opendorse
- How to Connect Your Bank Account
- How to Get Access to More Education Content
Tax Time, Personal Finance, & Real Talk Webinar Part 1: Personal Finance
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after you enroll
- Meet the Guests: Amobi Okugo and brothers Zarek and Julian Valentin (5:12)
- Purpose of the Conversation (0:32)
- What are 3 Steps for Financial Success? (0:11)
- What does it mean to "Pay Yourself First"? (0:54)
- Story Time - How Zarek learned to pay himself first? (1:24)
- What does it mean to "Avoid Income Creep"? (0:41)
- The 50/30/20 Budget Model (1:10)
- Story Time - How Julian learned how to budget and stay disciplined by remembering where he came from (1:29)
- Story Time - Julian's strategy for avoiding income creep after seeing teammates struggle (1:27)
- Story Time - Zarek "just because you make more, doesn't mean you need to spend more" (0:59)
- What is your "Money Pemdas? (3:07)
- Story Time - What is Zarek's spending vice? (2:07)
- Story Time - What is Julian's spending vice? (0:42)
- Using your spending summary to help guide you towards your financial goals (1:30)
- Being intentional in setting yourself up for financial success (0:28)
- Story Time - How Julian used the money PEMDAS as a professional athlete to purchase his first home (2:32)
- Your time as an athlete will come to an end. Listen for Zarek's advice for maximizing the platform you have (1:56)
- "You're closer to the end of your career than the start of it" (1:18)
Tax Time, Personal Finance, & Real Talk Webinar Part 2: Taxes
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after you enroll
- We Talkin' bout Taxes! (1:55)
- Why do we file taxes? (0:38)
- Story Time - How Julian learned the hard way. "Do it right the first time, don't look for shortcuts" (1:58)
- Story Time - How Zarek learned the hard way. "It's really important to check all the small details" (0:41)
- The Importance of Using Experts (0:37)
- Know the Essentials - The difference between 1099 vs. W2 + LLC (1:00)
- Know the Essentials - What is your W9 and Tax Information Number (TIN)? (0:27)
- Know the Essentials - Set aside 35% for Tax Time (1:33)
- Know the Essentials - In-kind compensation is taxable income! (1:46)
- Know the Essentials - What is the "Jock Tax"? (2:20)
- Know the Essentials - Where is my 1099 on Opendorse? (1:30)
- Know the Essentials - Self File vs. Professional Support (0:44)
- Know the Essentials - Logistics and Deadlines (1:03)
- International Students and Taxes (2:25)
- For Fun! What would have been Julian's and Zarek's dream NIL deal? (1:07)
- BONUS: Julian's advice for finding NIL deals (0:48)
- BONUS: How to have conversations around money (1:12)
NIL School
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after you enroll
NIL Safety Reminders
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after you enroll
Personal Brand Strategy Articles
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after you enroll
Business of NIL Articles
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after you enroll
- Getting Started on Opendorse
- What if I Don't Have Many Followers?
- Athletes Operating like a Business
- 5 Rules for Marketing Yourself for NIL Deals
- What to Look for in a Contract
- NIL Tips from LegalZoom
- Do I Have to Put #ad or #sponsored in My Post?
- Evaluating Partnerships: Bad Athlete Deals and How to Avoid Them
- Evaluating Partnerships: Athlete Protections
- Evaluating Partnerships: Brand Protections
U.S. Bank Financial Fitness®
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after you enroll
Social Media Best Practice Articles
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after you enroll
Non-Social Media Monetization Articles
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Athlete Feature Articles
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after you enroll
- Trevor Bassitt - Ashland Men's Track & Field: NIL for DII Athletes
- Katie Beiler - Louisville Women's Rowing: Growing Rowing through TikTok
- Noah Berghammer - Minnesota Baseball: Building Beyond Baseball
- Al Blades Jr. - Miami Football: Talking Twitch
- Lauren Burke - Texas Softball: All Gas, No Brakes
- Jared Casey - Kansas Football: Preparing for a Moment
- Emily Cole - Duke's Women's Track & Field: Getting Creative with NIL
- Chayla Edwards - Wisconsin Women's Hockey: How NIL has Helped Build Confidence
- Shaylee Gonzales - BYU Women's Basketball: Standing Out from the Crowd
- Danielle Hart - Wisconsin Women's Volleyball: Pursuing a Passion for Art
- Matt Henningsen - Wisconsin Football: Building a Strong Foundation to Maximize in NIL Era
- Laila Huric - Ohio State Synchronized Swimming: Navigating the NIL Waters
- Tucker La Belle - Clarke Men's Lacrosse: Talking NAIA NIL
- Jordan Larson - Team USA Women's Volleyball: Pursuing Endorsements
- Kendall Lee - Memphis Softball: Finishing Strong
- Trey McGowens - Nebraska Men's Basketball: Making the Most of NIL
- Sarah Morbitzer - Ohio State Women's Volleyball: Setting Up Hometown Camps
- Gloria Mutiri - Oregon Women's Volleyball: Inspiring in the NIL Era
- Mitchell Pehlke - Ohio State Men's Lacrosse: YouTube Lessons
- Darien Rencher - Clemson Football: Maximizing the NIL Era
- Dana Rettke - Wisconsin Women's Volleyball: How to Win in the NIL Era
- Cara Simpson - FAU Women's Track & Field: Life Lessons through NIL
- Charlotte Teeter - Texas Tech Women's Soccer: Navigating NIL Opportunities
- Ben Wiegman - Louisville Baseball: Making Music in the NIL Era