Her Campus Media (HCM), the #1 Gen Z media and marketing ecosystem, has partnered with Opendorse, the leading athlete marketing platform, to launch Certified Influence: The Game Plan—an exciting industry certification program designed to empower college athletes with the skills, knowledge, and strategic support to elevate their personal brands, create compelling content, and secure lucrative brand deals in the evolving Name, Image, and Likeness (NIL) landscape.
As NIL rights continue to reshape the opportunities available to student-athletes, Certified Influence: The Game Plan provides a tailored roadmap to success, equipping athletes with essential training to navigate the ever-evolving creator economy.
