SMU Mandatory NIL Education
WEEK 1 (1/21) – Next Steps & Personal Finance – “Prepping for 'The Transition' (Life After Sports)”
Available in
days
days
after you enroll
- Who is Derrick Furlow Jr. (Former Tennessee Football Student-Athlete)? Why is his story relevant to athletes all over the country? (2:52)
- The #1 biggest struggle athletes face in "life after sport" (1:44)
- If you don't think you are good at anything except your sport, WATCH THIS! (2:13)
- How & when are you supposed to start figuring "THIS" out? (2:01)
- How to make sure you don't fumble the bag (0:49)
- Derrick's Journey from a College Football Player to Real Life (2:54)
- What if you don't know what to do because "all you know" is your sport? Watch this! (1:44)
- Transition like a CHAMP, not a CHUMP. How to think outside the bubble. (1:11)
- How to "check your currency" (1:47)
- "Athletes die twice" -- what does that mean? (0:26)
WEEK 1 (1/21) – Next Steps & Personal Finance – "Personal Finance & Debt Management"
Available in
days
days
after you enroll
WEEK 1 (1/21) – Next Steps & Personal Finance – "Personal Finance Webinar"
Available in
days
days
after you enroll
- Meet the Webinar Guests: Amobi Okugo and brothers Zarek and Julian Valentin (5:12)
- Purpose of the Conversation (0:32)
- What are 3 Steps for Financial Success? (0:11)
- What does it mean to "Pay Yourself First"? (0:54)
- Story Time - How Zarek learned to pay himself first? (1:24)
- What does it mean to "Avoid Income Creep"? (0:41)
- The 50/30/20 Budget Model (1:10)
- Story Time - How Julian learned how to budget and stay disciplined by remembering where he came from (1:29)
- Story Time - Julian's strategy for avoiding income creep after seeing teammates struggle (1:27)
- Story Time - Zarek "just because you make more, doesn't mean you need to spend more" (0:59)
- What is your "Money Pemdas? (3:07)
- Story Time - What is Zarek's spending vice? (2:07)
- Story Time - What is Julian's spending vice? (0:42)
- Using your spending summary to help guide you towards your financial goals (1:30)
- Being intentional in setting yourself up for financial success (0:28)
- Story Time - How Julian used the money PEMDAS as a professional athlete to purchase his first home (2:32)
- Your time as an athlete will come to an end. Listen for Zarek's advice for maximizing the platform you have (1:56)
- "You're closer to the end of your career than the start of it" (1:18)
WEEK 2 (2/3) – Budgeting – "Financial Fitness"
Available in
days
days
after you enroll
WEEK 3 (2/17) – Earning Money – "Using Your Athlete Experience to Prep for an Internship/Job"
Available in
days
days
after you enroll
- Preparing for an internship/job is the same as your sport. Watch this to learn how! (1:16)
- You have value. But, what value are you adding? Here's how to discover your answer. (2:35)
- Skills that YOU have -- #1. Awareness (1:04)
- Skills that YOU have -- #2. Relatability to Others ("The People Skill") (1:23)
- Skills that YOU have -- #3. Preparation (How film study can impact your life forever!) (1:39)
- Don't miss a long-term opportunity because of the dollar signs! (1:32)
WEEK 3 (2/17) – Earning Money – "Working with Local Businesses"
Available in
days
days
after you enroll
- Meet the Guest: Nick Maestas (Owner of Muchachos Food Truck & Restaurant) (0:39)
- #1. Finding inspiration to start a business (1:06)
- #2. Relationships between local businesses and athletic departments (1:00)
- #3. Why athletes should work with a small/local business? (0:39)
- #4. Why businesses want to work with athletes (0:38)
- #5. The value of in-kind compensation for smaller school or Olympic sport athletes (0:38)
- #6. How athletes can pitch themselves to a business (1:27)
- #7. Be prepared to educate the business (0:31)
- #8. What if you don't get a response or someone tells you "no?" (0:50)
WEEK 3 (2/17) – Earning Money – "Contract Terms + Protecting Yourself with Kristi Dosh"
Available in
days
days
after you enroll
- #1. Look out for these words in your contracts! (0:47)
- #2. What does exclusive mean in a contract? (1:39)
- #3. Perpetuity means forever! So what should you do if you see this in a contract? (0:46)
- #4. "Sole Discretion" -- making sure you are a part of the final decision (1:21)
- #5. How do you know who to trust & go-to for NIL information? (1:25)
WEEK 3 (2/17) – Earning Money – "Contracts & Agencies with Tay Hawker"
Available in
days
days
after you enroll
- Meet the Guest: Tay Hawker - Former Student-Athlete + CEO of Hawker Family Sports & Entertainment (2:09)
- #1. How to understand a contract + why that's important (1:15)
- #2. Bad vs. Good Contracts (1:07)
- #3. Should you sign an exclusive contract? (2:57)
- #4. What is the difference between advisors, agents, and agencies? (1:19)
- #5. Importance of negotiating + how to do it (3:56)
- #6. Most common mistakes athletes have made (2:55)
- #7. Key best practices from Tay's experience an athlete + agent (2:46)
- #8. PSA for International Student-Athletes (2:08)
WEEK 4 (3/3) – Earning Money & Intro to Investing – "Appearances and Autographs with Athlete Direct"
Available in
days
days
after you enroll
- Meet the Guest: Brandon Steiner (CEO at The Steiner Agency and CollectibleXchange)
- #1. What's the right number of appearances? (2:24)
- #2. How to be a good partner at appearances (1:31)
- #3. How to make an appearance special for the people paying you (2:07)
- #4. Protecting your autograph (2:18)
- #5. Cautious approach to autographs (1:22)
- #6. Always sign for fans – personalizing is key (1:48)
- #7. Should athletes sign everything? (1:27)
WEEK 4 (3/3) – Earning Money & Intro to Investing – "Apparel and Licensing with BreakingT"
Available in
days
days
after you enroll
- Meet the Guest: Nicole O'Keefe (Director - Strategic Partnerships at BreakingT)
- #1. Where to start when doing apparel (2:53)
- #2. How to market and promote your apparel (2:24)
- #3. Licensing 101 in NIL (2:09)
- #4. What are royalty rates and what is the industry standard? (1:14)
- #5. Costs to consider for shirts (1:36)
- #6. What does it mean to have exclusivity? (1:57)
- #7. What is group licensing? (4:17)
- #8. How to be a good business partner (3:28)
- #9. What is BreakingT and how does it work? (2:17)
- #10. How does BreakingT determine what goes on apparel? (1:32)
- #11. Examples of college athletes using BreakingT (2:54)
WEEK 4 (3/3) – Earning Money & Intro to Investing – "Intro to Investing"
Available in
days
days
after you enroll
WEEK 5 (3/24) – Spending, Saving & Debt Management Strategies – "Spending & Saving"
Available in
days
days
after you enroll
WEEK 5 (3/24) – Spending, Saving & Debt Management Strategies – "Debt Management Strategies"
Available in
days
days
after you enroll
WEEK 6 (4/7) – Intro to Taxes & Contracts – "Taxes & Personal Finance Webinar"
Available in
days
days
after you enroll
- We Talkin' bout Taxes! (1:55)
- Why do we file taxes? (0:38)
- Story Time - How Julian learned the hard way. "Do it right the first time, don't look for shortcuts" (1:58)
- Story Time - How Zarek learned the hard way. "It's really important to check all the small details" (0:41)
- The Importance of Using Experts (0:37)
- International Students and Taxes (2:25)
- Know the Essentials - The difference between 1099 vs. W2 + LLC (1:00)
- Know the Essentials - What is your W9 and Tax Information Number (TIN)? (0:27)
- Know the Essentials - Set aside 35% for Tax Time (1:33)
- Know the Essentials - In-kind compensation is taxable income! (1:46)
- Know the Essentials - What is the "Jock Tax"? (2:20)
- Know the Essentials - Where is my 1099 on Opendorse? (1:30)
- Know the Essentials - Self File vs. Professional Support (0:44)
- Know the Essentials - Logistics and Deadlines (1:03)
- BONUS: Julian's advice for finding NIL deals (0:48)
- BONUS: How to have conversations around money (1:12)
- For Fun! What would have been Julian's and Zarek's dream NIL deal? (1:07)
WEEK 6 (4/7) – Intro to Taxes & Contracts – "Financial Fitness"
Available in
days
days
after you enroll
WEEK 6 (4/7) – Intro to Taxes & Contracts – "Contract Terms + Protecting Yourself with Kristi Dosh"
Available in
days
days
after you enroll
- #1. Look out for these words in your contracts! (0:47)
- #2. What does exclusive mean in a contract? (1:39)
- #3. Perpetuity means forever! So what should you do if you see this in a contract? (0:46)
- #4. "Sole Discretion" -- making sure you are a part of the final decision (1:21)
- #5. How do you know who to trust & go-to for NIL information? (1:25)
WEEK 6 (4/7) – Intro to Taxes & Contracts – "Contracts & Agencies with Tay Hawker"
Available in
days
days
after you enroll
- Meet the Guest: Tay Hawker - Former Student-Athlete + CEO of Hawker Family Sports & Entertainment (2:09)
- #1. How to understand a contract + why that's important (1:15)
- #2. Bad vs. Good Contracts (1:07)
- #3. Should you sign an exclusive contract? (2:57)
- #4. What is the difference between advisors, agents, and agencies? (1:19)
- #5. Importance of negotiating + how to do it (3:56)
- #6. Most common mistakes athletes have made (2:55)
- #7. Key best practices from Tay's experience an athlete + agent (2:46)
- #8. PSA for International Student-Athletes (2:08)
WEEK 7 (4/21) – Personal Branding & NIL – "Brand Building + Media Training with Kristi Dosh"
Available in
days
days
after you enroll
- Meet the Guest: Kristi Dosh - CEO, Business of College Sports + Former D3 Athlete (1:18)
- #1. What is the 3rd thing people say about you? Why does that matter? (1:39)
- #2. How to determine your brand? Hear Leah Clapper's story (Florida Gymnast) (1:08)
- #3. How has NIL changed the way athletes talk to the media? (0:17)
- #4. How to get better with speaking to the media (1:15)
- #5. What if you never had any media training? (0:32)
- #6. Are you a writer or like writing/blogging? This video is for you! (1:47)
- #7. Want to be a better writer? Watch this video for free resources! (1:58)
- #8. What if you don't want to be an "influencer"? Use NIL to land a job! (1:20)
- #9. Big money is great, but building your toolbox + networking serves you forever! (1:56)
- #10. If you think NIL isn't for you because of your sport or school, watch this! (2:09)
- #11. Want to know where & how to get started? Watch this! (1:48)
- #12. Want to learn more from Kristi? (0:41)
WEEK 7 (4/21) – Personal Branding & NIL – "Former Athlete Perspective with Brandon Chubb"
Available in
days
days
after you enroll
- Meet the Guest: Brandon Chubb
- #1. NIL for the "two-star" athlete (1:27)
- #2. What does it mean to be "more than an athlete?" (0:45)
- #3. Building your brand in unexpected ways (2:43)
- #4. How did JuJu Smith-Schuster grow his following "overnight?" He didn't. (1:18)
- #5. Being vulnerable is normal (1:09)
- #6. There's value in more than just money (1:03)
- #7. Brandon's rocketship affirmation (1:17)
- #8. How to own your own narrative (1:02)
- #9. Tips for utilizing your resources (2:24)
- #10. "Get rich quick" (1:38)
- #11. Brandon's advice to his younger self (2:25)
WEEK 7 (4/21) – Personal Branding & NIL – "Personal Brand Strategy Articles"
Available in
days
days
after you enroll
WEEK 8 (5/5) – Personal Branding & NIL – "Business of NIL Articles"
Available in
days
days
after you enroll
- Evaluating Partnerships: Bad Athlete Deals and How to Avoid Them
- Do I Have to Put #ad or #sponsored in My Post?
- Evaluating Partnerships: Brand Protections
- Evaluating Partnerships: Athlete Protections
- Athletes Operating like a Business
- 5 Rules for Marketing Yourself for NIL Deals
- What to Look for in a Contract
- What if I Don't Have Many Followers?
- Getting Started on Opendorse
- NIL Tips from LegalZoom
WEEK 8 (5/5) – Personal Branding & NIL – "Social Media Best Practice Articles"
Available in
days
days
after you enroll
WEEK 8 (5/5) – Personal Branding & NIL – "Non-Social Media Monetization Articles"
Available in
days
days
after you enroll